After our break, we returned with a renewed sense of purpose. This time, it wasn’t just about launching a pet store. It was about building a brand, something long-lasting. We observed what works, studied brands like PrePaw and Therabody, and took note of how they speak, look, and feel.
We redesigned everything: homepage, product pages, even our pricing strategy. We invested in AI tools, visuals, and brainstormed new products. We weren’t just selling, we were telling a story. Maple & Pets was no longer just an experiment. It was becoming a boutique brand made with heart.
— M&P CEO